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Fairtrade blog: Day seven

Sally from Newcastle-based Shared Interest - the world’s only 100% fairtrade lender - continues her blog for Fairtrade Fortnight.

Unless you’ve been living under a rock you’ll have seen that Emma Watson of Harry Potter fame has teamed up with ethical fashion brand, People Tree. The collection aimed at the under 25 demographic hopes to raise awareness of fair trade whilst simultaneously showcasing how far ethical fashion has progressed since the early days of the fair trade movement, and guess what there isn’t a hemp item in sight!

Although age wise, the target audience leaves me on the borderline, I am definitely up for giving my wardrobe a bit of a fair trade makeover. Actually, I’m not sure my bank account can cope with a complete ethical fashion overhaul. Maybe I’ll start small and go from there; I can always “swish” my old clothes rather than just binning them. So, starting small, how about the Emma Watson badge that I am sporting in my video?

I like the concept of a “School of Fair Trade” why not retweet my blogs and educate your friends and family on the benefits of fair trade and ethical fashion?

Click here to watch Sally’s video report.

This was posted in Bdaily's Members' News section by Ruth Mitchell .