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Global boost for lingerie business

A North East designer is making waves in the lingerie world after her work caught the attention of a number of global retailers.

Michelle Taylor, from Hartlepool, recently exhibited her collection at an international show in Paris and the range was voted the number one new brand.

Her collection, Tallulah Love, has picked up solid sales in the Fenwick’s department store in Newcastle, and has proved more popular than global giant, Elle Macpherson.

She said: ““The interest in Paris was enormous and quite unexpected, as it was my first major exhibition.

“I’m hoping to do a similar exhibition in New York in August to try and generate interest from the big north American retailers. It would be fantastic to get the same reaction there.”

Ms. Taylor began her career 12 years ago with Courtaulds, a supplier to Marks & Spencer, designing shapewear and also being trained in bra design.

She then moved to Westbridge, which designed for high street stores including Top Shop and New Look, where she made contacts among manufacturers in the Far East.

Her sales team has already taken thousands of pounds worth of orders for summer delivery from exclusive boutiques and department stores in the UK, Dubai, Holland, Spain and France, and is in negotiations with retailers in Russia and the United States.

Ms. Taylor added: “I first tried to get my freelance business up and running to provide a steady stream of income whilst I designed my own brand, but it was still a leap of faith,” explained Michelle.

“Now it’s getting really exciting. I’ve been very encouraged by the response.”

This was posted in Bdaily's Members' News section by Ruth Mitchell .