Partner Article
Now ash what I call music
An Icelandic musician has composed a lighthearted song to attempt to help people remember how to pronounce the name of the volcano which has caused travel chaos.
According to the Telegraph, Eyjafjallajokull - pronounced roughly ay-uh-fyat-luh-yoe-kuutl – has confused many people and has proven especially testing for newsreaders more accustomed to easier words, or simply English.
The name is three Icelandic words formed into one by a process linguists call “agglutination”, where separate ideas are put together to form a composite idea.
In this case, Eyjafjallajokull means “island-mountain-glacier”, so some have concluded it may not refer to the volcano at all but, more accurately, “the glacier on the mountain which looks like an island”.
This was posted in Bdaily's Members' News section by Ruth Mitchell .
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular morning National email for free.
Why a business exit is no longer all or nothing
Culture is the foundation for sustainable growth
Business must help young people take root in work
Purposeful procurement for long-term growth
Time to rethink outdated views on apprenticeships
The scale-ups rocketing through our fast world
Care about the experience, not just the outcome
The rise of an alternative investor model
Bots don't beat personal business coaching
From COVID-19 to the Middle East crisis
How to build credibility in B2B marketing
Is your business ready for the trade union change?