Partner Article

Networking all over the world

A NORTHUMBERLAND businessman has predicted his networking organisation to tip a staggering 27,000 members within two years, as his global plan gets underway this week.

Dual Concept Marketing (DCM) will now be known as IPN Connect, after its owner, Paul Lawton, launched the new look organisation at the Stadium of Light.

Having secured memberships from high profile names such as Lloyds TSB and Ward Hadaway, Mr. Lawton now predicts more than 27,000 businesses will be signed up to the company by 2012 and he is aiming to obtain a further 100,000 worldwide.

Paul Lawton said: “It’s been a rollercoaster ride getting to the stage we are today in revealing the new identity.

“We have a groundswell of interest in this region and we are now very close to closing membership.”

Mr. Lawton, a former Royal Engineer, says the system employs strict disciplines to ensure benefits for members and has employed the services of North Tyneside based IT technology specialists Project Business to help create online platforms for users.

The businessman sold his house to help fund the project and now hopes to shape IPN Connect in Melbourne and Sydney.

Amy Whyte, head of business development at Gordon Brown Associates, added: “An organisation which wants to see business connect with others in innovative ways is long overdue in the region.”

The firm is now set to offer ways for its members to keep in touch, including bi-monthly exhibitions, monthly dinners and weekly gatherings.

Online members can also discuss business via secure forums.

This was posted in Bdaily's Members' News section by Ruth Mitchell .