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Thinking Digital: Sony’s take on the future of cinema

DELEGATES at the Thinking Digital conference were given a behind-the-scenes look at one of the year’s biggest blockbuster movies, which highlights the increasing influence digital technology is having on cinema.

Don Levy, senior vice president of marketing and communications for Sony Pictures Digital (SPD), a division of Sony Pictures Entertainment, explained why new technologies are making film-making – or rather storytelling – more accessible to everyone.

Using footage from Tim Burton’s Alice in Wonderland – this year’s big 3D blockbuster – to show what is capable of being created with today’s technology, he said: “The truth is that a lot of the things that used to take our entire building to get don are now available on the common PC.

“We are all able to use our imaginations and we are all able to connect with others. We will always be pushing ourselves to enable film-makers to create worlds like Alice in Wonderland and at the same time, there’s the trickle down effect that allows a broader community to share their ideas and explore their imaginations.

“I think entertainment is a way to introduce us to other people and other cultures.

“I’m hoping that, in this age where the gap between what can be created and imagined we can go back to what has been fundamental to human beings since the dawn of man – we are storytellers.”

This was posted in Bdaily's Members' News section by Ruth Mitchell .