Partner Article

North East music businesses take to the international stage

A NORTH EAST music development agency has partnered with UK Trade & Investment (UKTI) to offer a free event for businesses and musicians wishing to take part in two of the most important international music conferences in 2011.

Generator, based in the Ouseburn Valley in Newcastle, will next month welcome representatives from the world famous South by Southwest (SXSW) music industry festival as well as MIDEM and businesses have been urged to attend to learn about opportunities and forge business ties.

Damian Baetens, business development director, at Generator, said: “This event is a great opportunity for bands and businesses from the North East to find out about the world’s largest music conferences. It gives a chance to hear from representatives from both SXSW and MIDEM who can help identify what’s available to people from the region and how to take advantage of what is on offer.

“The advice offered at this briefing is essential anybody thinking of attending either MIDEM or SxSW and will allow people to pose their questions direct to Una Johnson (SXSW), Javier Lopez (MIDEM) and Phil Patterson (UK Trade and Investment). We’re pleased to be working with UKTI in bringing this briefing to the region as part of our musician and music business support activities.”

Generator visited SXSW for the first time in 2010 on behalf of the region’s music industry and will also be outlining their plans for next year and how businesses and acts can get involved in activities including showcases and samplers at these events and at others.

SXSW and Media Conference showcases hundreds of musical acts from around the globe on over eighty stages in downtown Austin.

By day, conference registrants do business in the SXSW Trade Show in the Austin Convention Centre and partake of a full agenda of panel discussions featuring hundreds of speakers of international stature.

This was posted in Bdaily's Members' News section by Ruth Mitchell .