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International students flock to Tyneside

105 INTERNATIONAL students from more than 20 different countries have arrived in the region to see how Newcastle and Gateshead promotes itself as a cultural visitor destination.

The Post-graduate Marketing Managements students from Middlesex University will be visiting many of the North Easts hotspots over the course of this week including The Sage Gateshead, the Great North Museum as well as other parts of the region, including Beamish and Durham.

The educational trip has been organised by the university along with Liverpool based, Destination Learning, which selected Newcastle and Gateshead as a best practice case study.

Paul Mullins, director at Destination Learning, said: “This visit is designed to take the students out of London to experience another UK city, which is successfully marketing itself as a dynamic and cultural place to visit; NewcastleGateshead is one of the very best examples in the UK.

“Not only does the trip offer great opportunities for the students to learn in a very practical way but it also delivers fantastic benefits for NewcastleGateshead, as the students will inevitably leave as international ambassadors for the area and the work that is being done there.”

Speakers from destination marketing agency NewcastleGateshead Initiative, Newcastle United, Centre for Life and Tyne and Wear Museums and Archives will present to the students along with restaurant entrepreneur Jalf Ali, director of Spice Cube in The Gate and Ammar Mirza, founder of Asian Business Connexions.

Sarah Stewart, interim chief executive at NewcastleGateshead Initiative, said: “We are delighted to welcome the students here to learn about NewcastleGateshead and how sustained and focussed marketing activity has dramatically transformed outdated perceptions of a former industrial city.

“Their visit will deliver significant economic benefits as well as allowing us to engage with and inspire the next generation of business men and women who will help to take the ‘NewcastleGateshead story’ around the world.”

This was posted in Bdaily's Members' News section by Ruth Mitchell .