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10 shots of espresso is ‘porn in a cup’

A Brooklyn coffee shop is offering customers a coffee with 10 shots of espresso in a single serving that is banned to those aged over 40 and has been given the nickname “porn in a cup”.

The official name of the beverage is “Dieci,” the Italian for “10.”

It went on sale at The Pulp & The Bean in the Crown Heights neighbourhood on Tuesday.

Shop owner Tony Fisher, 37, said sales were brisk in part because “nobody’s ever had the chutzpah to do anything like this before”.

“This is for the person who wants to experience the limits of where coffee and espresso can go,” he said of the drink, which weighs 20 ounces.

Mr Fisher opened his shop specialising in latte coffee and chai tea about a year ago in a neighbourhood that has traditionally been split between Orthodox Jews and Caribbean immigrants but has seen an influx of young professionals who make up the bulk of his clientele.

Mr Fisher came up with the idea after finding that a double espresso was not enough.

“Sometimes I’ll drink a double espresso and say to myself, ‘I need another double.’ And then another double will turn into another double. And I was like, why not drink a full cup?”

The beverage is not for everyone, especially considering such a large dose of caffeine can increase heart rate and blood pressure.

“I won’t sell it to anybody in their 40s and up,” Mr Fisher said.

This was posted in Bdaily's Members' News section by Ruth Mitchell .