Partner Article

Digital marketing drives car sales for Benton firm

A DIGITAL marketing initiative launched by a Benton car supermarket has resulted in a 24% surge in sales.

A digital marketing initiative launched in November 2009 by Henson Motor Group has resulted in increased efficiency and enhanced sales according to managing director David Wilson.

He said: “Our website had been very successful but research showed that customers were accessing information on laptops, hand held devices and mobile phones so we decided to offer them information using whatever device and whatever media they chose.

“As a result we enjoyed our best three month sales figures to January 2010, up 24% on the previous year.

“We will continue to review our digital marketing initiative and expect exciting announcements in 2011 as we continue to take advantage of existing and emerging digital technology.”

This was posted in Bdaily's Members' News section by Ruth Mitchell .