Partner Article
Norway’s reindeer fitted with reflectors to stop car crashes
Norway’s 200,000 reindeer are being fitted with reflectors to cut down on the number of car crashes that kill around 500 of the animals each year.
About 2,000 reindeer have been fitted with reflective yellow collars or small antler tags this month.
“It really works,” Kristian Oevernes, the leader of the project at the Norwegian Public Roads Administration, said.
A test drive on a snowmobile showed that marked reindeer were far more visible in the dark than others. Several people are injured every year in car accidents involving reindeer.
Mr Oevernes said: “This is the first time it (reindeer marking) has happened on this scale.”
This was posted in Bdaily's Members' News section by Ruth Mitchell .
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular morning National email for free.
It's time to confront the digital poverty crisis
Why a business exit is no longer all or nothing
Culture is the foundation for sustainable growth
Business must help young people take root in work
Purposeful procurement for long-term growth
Time to rethink outdated views on apprenticeships
The scale-ups rocketing through our fast world
Care about the experience, not just the outcome
The rise of an alternative investor model
Bots don't beat personal business coaching
From COVID-19 to the Middle East crisis
How to build credibility in B2B marketing