Ruth Mitchell

Member Article

Media agency helps secure 100 jobs

A regional screen and media agency has helped secure 100 jobs over three years with one of its pilot programmes, according to a report.

Analysts Olsberg SPI have revealed that Northern Film & Media’s pilot Network Television Investment Programme and Content Fund also injected almost £2m in the North East’s creative industries, leveraged £5.2m investment generating 10 network commissions and a flurry of cross-media production in the North East.

The Olsberg report found that this created “a critical mass of activity that presents the North East as vibrant and dynamic”.

Tom Harvey, CEO, Northern Film & Media: “The Olsberg report highlights a number of successes where the funds have outperformed expectations and demonstrates what can be achieved with well structured public support for the North East creative industries.

“We must learn from the experience of these pilot funds and develop new structures that enable the North East creative industries to flourish.”

The Network Television Investment Programme and the Content Fund Extension supported a range of activity across TV, film, digital media and music.

Investment highlights include ITV drama Joe Maddison’s War, which was the final work of Tyneside writer Alan Plater and drew 6.1m viewers in September 2009.

The Content Fund also helped return Company Picture’s Inspector George Gently to the North East locations of the screenplay by writer Peter Flannery.

This was posted in Bdaily's Members' News section by Ruth Mitchell .

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