Partner Article

Beat Suite says good morning to America

A FLEDGLING Newcastle business has clinched a deal to provide music heard every day by more than four million Americans on a leading US breakfast TV show.

Production music library The Beat Suite has added ABC TV’s Good Morning America to a string of recent international household name clients as the young company’s investment during the recession pays off.

Its success in being chosen to provide regular tracks to back features on Good Morning America came on the back of being picked to supply the music for ABC’s Night Line news programme.

The company, which was founded only seven years ago by managing director Steve Bainbridge, has also recently won contracts to supply music for advertising video for such blue chip names as Samsung Mobiles, Flymo, Kodak and Lotus cars.

The Beat Suite, which now has more than 20,000 registered users worldwide, offers a range of custom music and audio production services in addition to its online music licensing at Beatsuite.com.

With the economic downturn growth has been slowed but the company has used this opportunity improve its online services, in particular music licensing and online downloads from its music library. In recent months, following the investment in a new website, the company is expanding again.

It was chosen by ABC TV after the station’s producers sampled The Beat Suite’s music on the website and were so impressed they chose to make the company a regular supplier.

Aslan Livingstone, producer ABC News Nightline said: “Beatsuite.com provides me with an invaluable 24-hour resource that sets my productions above the rest. Simply put it provides me with music I actually like, music that helps me communicate to my audience at a price point that even the most stretched budget can handle. The customer service guys are brilliant.’’

Steve Bainbridge said: “Obviously to win the business for Good Morning America is a great achievement for us. It’s particularly gratifying as it comes on the back of such major wins in the international market and confirms that we have really broken through to compete, and win, at the very highest level.”

This was posted in Bdaily's Members' News section by Ruth Mitchell .