Partner Article

Bad Taste Bears ? Cute, collectable and controversial

Armadillo has been commissioned to build the new Bad Taste Bears e-commerce website. Bad Taste Bears is one of the UK’s most successful collectable figurine ranges, with a massive collectors’ base and worldwide distribution. Kirsty McGregor of Odd Co Ltd, the team behind the hugely successful Bad Taste Bears figurine range said “We felt the time was right to update the site and pretty much wanted to go for something completely different. Our site is very important both to promote us to a general market and also because it’s home to our Members’ Forum where collectors share experiences, organise meetings and keep in touch with all that’s going on the world of the Bad Taste Bears.”

Kevin Robson, Armadillo Client Services Manager said, “We’re thrilled to have to the chance to work with Odd Co Ltd. They have an excellent, quirky business and clarity of vision along with a real sense of fun. The site we’re building has a lot of functionality, with e-commerce alongside membership services and the OddCo Ltd. team were also really keen to have content management control. The design is something we’ve spent a lot of time on to make the site attractive to new customers and current members. It’s not a transition form the current website, more of a departure but there’s a need to be sensitive to a lot of different opinions. At Armadillo, we offer a depth of support to clients that allows them control of their site backed-up with friendly advice and training should they ever need it.” The Bad Taste Bears site will be live in mid November 2011.

This was posted in Bdaily's Members' News section by Berry Burgess .