Partner Article

I Love Google (part 2)

It’s a battle to get to the top of the search engines, especially on competitive or high traffic keyword expressions. If you’re not doing absolutely everything in your power to play the game and to play the game right then you’re going to get buried under the weight of your competitors’ website. They’ll be hoovering up the traffic, converting prospects that should be yours into customers you’ll never have. Don’t let it happen. One way of fighting back is to understand exactly what Google wants to see in your site. Keep Google happy and you stand a fighting chance.

Here are 3 more proven paths into Google’s affection:

Video

Video may have killed the radio star but it can do wonders for your SEO. Did you know Google own YouTube? Your videos represent fresh and unique content, something Google’s super keen on. Your video outposts also act as sources for in bound links, so break out the camcorder and get your director’s hat on.

But, as Google can’t interpret video data for SEO purposes, make sure your SEO creates text metadata for each media asset. The metadata should be published along with the Flash media player in plain HTML documents. There are also transcript opportunities. Transcribe the contents of your videos and publish them as standard crawalable web pages. Great for linkbuiding.

Clean up your act

Well, make sure you clean up your site code at the very least. Anything that might slow down your page load times, from Flash, to big images, to redundant code and broken links. It’s not just onsite SEO that can help. Take a look at your hosting too. Cheap hosting using badly located servers stuffed with too many sites can also impact on your SEO. Google loves fast loading websites and you will be rewarded with boost.

Google loves quality

Especially these days. Since the recent Farmer (aka Panda) updates have come in to weed out ‘evil websites’ it’s all the more important that what you say on your site is said in style. How good is your content? Do visitors stick around to read it or do they bounce? Do they regularly come back for more? Remember the better quality your site, the better your online profile

For more detailed information on how to sweet talk Google into helping you enjoy a happy, healthy life online, talk to your SEO agency.

This was posted in Bdaily's Members' News section by Jon Celeste .