Partner Article
US CRM provider moves into Cambridge
One of the world’s fastest growing Customer Relationship Management companies, SugarCRM, has announced the opening of a new office in Cambridge today.
The company, which is headquartered in California, has experienced rapid growth over recent months, with its products and services.
As the third largest CRM provider in the world behind Microsoft and Salesforce, the firm hope they can emulate prior international success in the UK, with the introduction of the new office.
The new site will be situated in Silicon Fen, the Cambridge high-tech business cluster, which is one of the most dynamic technology centres in Europe.
A focus on open innovation within the cluster, and strong links with Cambridge University played a part in company’s decision to move there.
Tom Schuster, VP and GM of SugarCRM Europe, said: “Outside of the US and Germany, the UK is our largest market and has the greatest potential, so it was imperative to increase our presence here.
“Opening an office in Cambridge will allow us to meet the needs of our UK partners and customers and to enhance our offerings further, thereby ensuring clients are supported effectively and are achieving the best possible results for their business.”
SugarCRM also has offices around the world in Raleigh, Minsk, Belarus, Munich, Germany, Paris and Sydney.
This was posted in Bdaily's Members' News section by Tom Keighley .
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular morning London email for free.
Time to rethink outdated views on apprenticeships
The scale-ups rocketing through our fast world
Care about the experience, not just the outcome
The rise of an alternative investor model
Bots don't beat personal business coaching
From COVID-19 to the Middle East crisis
How to build credibility in B2B marketing
Is your business ready for the trade union change?
Government 'must take its foot off businesses' throats'
Upskilling key to civil engineering's future
Why apprenticeships are becoming a strategic asset
Business growth requires the right environment