Partner Article

Estate agent is the word on the street

A West London estate agent has come up with an innovative way to bypass the ‘for sale’ sign ban in Kensington and Chelsea by posting his contact details onto the street.

Tim Day, managing director of lower ground-floor flat specialists Cutler & Bond came up with the idea to ensure visibility of the properties on his books.

He explained: “Ten years ago this area was awash with For Sale signs and it proved to be a great way to showcase properties on the market.

“But today these signs have been banned from the borough, which means that the only way to find a property in the area is to spend hours searching online.”

The company signs are created using a stencil, which is laid onto the pavement outside the property for sale.

A power washer is then used to clean inside the stencil, leaving the message and contact details clearly visible.

Tim added: “For my sellers, it’s an innovative way of highlighting the property for sale, and for buyers it’s an easy alternative to hours of searching online.

“Imagine walking to work every morning and suddenly you see a For Sale sign on the pavement that would reduce your daily commute, what better way to find your new home?

“This is an incredibly flexible and immediate way of indicating that a given property is on the market.

“Any passer-by who is interested in the property can give us a call, and we can arrange a viewing straightaway.

“It’s clean, environmentally friendly and can be washed away instantly once the property has been sold - it’s the best way I’ve found of spreading the word on the street!”

This was posted in Bdaily's Members' News section by Tom Keighley .