Partner Article

Cameron launches the “Business in You” initiative

David Cameron has launched the “Business in You” scheme, a new enterprise initiative delivered by UK Government and StartUp Britain.

The campaign aims to encourage people to take the leap in starting their own business or to grow an existing one.

Nine British entrepreneurs will be used as case studies throughout the campaign, some of whom were present at yesterday’s launch in Leeds.

The Prime Minister, said: “Small businesses and entrepreneurs are the lifeblood of the British economy and I am determined that we, working with the private sector, do everything we can to help them to start up and to grow in 2012.

“I want to encourage people to go for it and make this the year of enterprise, whether that is fulfilling their dream of starting a new business or taking the leap to grow their business, to employ more staff, or to start exporting.”

Through billboard, digital and radio advertisements, the campaign seeks to drive awareness of the tools available to help start or grow a business via StartUp Britain and Business Link.

Accounting software firm, Intuit, have offered their support to the scheme, in conjunction with their own ‘Financial Fitness’ workshops that are held across the UK.

Pernille Bruun-Jensen, UK managing director at Intuit UK, commented: “Intuit has a long history of championing small businesses and drawing attention to the benefits of better financial management.

“In addition to accounting software, start-ups need advice, mentoring and support to bring their business ideas to life and ensure they don’t become casualties of the three year glitch; a staggering one in three start-ups fail before year three.

“We fully support initiatives that further develop the UK as a centre of entrepreneurial excellence and this year we’re hosting Financial Fitness workshops that will train more than 1,000 small businesses across the UK.

“We applaud the Prime Minister’s and the Department of Business, Innovation and Skills’ focus on and support for entrepreneurs, and we are giving our full support to StartUp Britain’s ‘Business in You’ campaign.

“This latest initiative will help immensely in encouraging would-be entrepreneurs to take the next step towards making their business dreams a reality.”

Michael Hayman, co-founder of StartUp Britain, added: “This is the year for the entrepreneur. This is the year to go for it.

“StartUp Britain wants to awaken all those who harbour a dream to own their own business and show that it really is possible.

“I believe that there is a business inside of everyone and that there has never been a better time to start your own business.”

This was posted in Bdaily's Members' News section by Tom Keighley .