Member Article

Bus tickets go mobile with Go North East

Go North East, the largest bus operator in the North East, has launched its new smartphone ticket, the M-ticket, making bus travel even more convenient for its passengers.

Customers can now buy their bus tickets direct from their smartphone with the newM-ticketservice. Available through the existing Go North East Key Mobile app, customers simply need to present the M-ticket to the driver on their smartphone to board the bus.

This new technology gives customers more flexibility and individual choice when selecting a ticketing option that suits their needs. There’s a range of discounted tickets available on the iPhone and Android smartphone app from individual route savers to Buzzfare tickets for all services and Get Around tickets for students and young people.

Commenting on the launch of the M-ticket, Stephen King, marketing and sales manager at Go North East, said:

“The new M-ticket is the latest development in the Key Mobile app, which has already proven to be a success with Go North East customers. It is an example of what is to come in Go North East’s technological advances and a result of listening to our customers and what they want.

“Go North East is enjoying the longest sustained growth in passenger numbers for over 40 years and its offering more ticket choices like this that helps attract new users. Prioritising the quality of service for passengers is a key focus for Go North East and keeping on top of technology allows us to provide customers with ticket options to suit their needs.”

To start buying tickets, simply download the freeKey Mobile appfrom the Apple app store or Android market. Tickits can be bought for instant use or stored for future use.

The app’s features also include bus timetables, live traffic reports and details about any delays to bus routes, making journey planning much easier.

The Key Mobile app is available for free download in the app store now for Android and iPhone. A webapp is also available for other users at www.thekeymobile.com.

The introduction of the M-ticket comes at a time when Go North East has recently launched its Charter for Positive Change where bus users, customers and stakeholders are invited to provide their feedback on ways that bus services could be improved across the North East.

This was posted in Bdaily's Members' News section by Admiral PR .