Partner Article

CIMA welcomes new Executive Director to team

CIMA (Chartered Institute of Management Accountants) is delighted to announce the appointment of Penny McLoughlin (née Cooper) as Executive Director – Marketing, to its senior management team.

Penny McLoughlin from Kensworth in Bedfordshire went to St Albans High School for Girls and also lived in St Albans before moving with her husband to Kensworth in 2007. Penny’s previous role was EMEIA (Europe, Middle East, India and Africa) Marketing Director for Strategic Growth Markets at Ernst & Young. While in the role she took a secondment to the Middle East to help set up a marketing office for the region. She held a number of positions at Ernst & Young including UK Marketing Director, Strategic Growth Markets and Head of Marketing and Internal Communications for Risk Advisory Services, UK & Northern Europe, Middle East, India and Africa.

Previously, Penny held senior roles at AchieveGlobal and Martiz Ltd. She is a Lecturer for the Chartered Institute of Marketing post graduate diploma, advanced certificate and CAM (The Communications, Advertising and Marketing Foundation) and a graduate of Cranfield School of Management Advanced Development Programme. She is an experienced conference speaker on the role of entrepreneurship and innovation in driving economic growth and marketing measurement, CRM (customer relationship management) and strategy.

Charles Tilley, Chief Executive, CIMA, said, “I am delighted to welcome Penny onto the team as she brings with her an impressive background in strategic marketing at international level. I am confident she will assist us in building CIMA’s profile globally. The CIMA qualification with the new CGMA designation is the number one choice for finance professionals looking to make an impact in the business world.”

Penny McLoughlin commented, “I am thrilled to be joining CIMA at such an exciting time. The recent joint venture with AICPA brings with it a wealth of opportunities as CIMA continues to grow on an international scale. Now, more than ever, businesses are crying out for finance professionals who can lead organisations through tough economic conditions and the CIMA qualification is instrumental in providing these skills and abilities. I look forward to bringing my global marketing expertise to the role and to growing CIMA’s international presence.”

This was posted in Bdaily's Members' News section by CIMA UK Regional News .