Member Article

Deborah Meaden supports British manufacturing campaign

Deborah Meaden is backing a Government campaign to tackle outdated perceptions of manufacturing, and seek out innovative ideas.

The well known entrepreneur is joining the Make it in Great Britain campaign, which aims to challenge negative perceptions of British manufacturing.

Deborah will draw on her long-established career and credentials as a business leader and owner of British brand Fox Brothers.

Business Minister Mark Prisk said: “I welcome Deborah onboard our Make it in Great Britain campaign. She has an incredible wealth of business knowledge and influence that will complement the roles of our Industry Champions and 30 under 30 young ambassadors extremely well.

“Both Government and industry agree that changing negative perceptions of manufacturing is essential if we are to rebalance the economy, and to attract the next generation of engineering and manufacturing talent.

“I look forward to working with Deborah to raise awareness of manufacturing and the incredible amount of opportunities that exist for jobs and growth.”

Commenting on her involvement, Deborah said: “I’m pleased to be signing up to support Make it in Great Britain. What this campaign is doing is demonstrating to the public how truly exciting and innovative manufacturing is, and highlighting the range of opportunities that exist, particularly for young people.

“As consumers we care more about the finished product, but what we miss out on is the fascinating way in which that product is created.

“More and more I find myself coming away from visits to businesses and laboratories across the country thinking how impressed I am with manufacturing in this country.”

The judges of the Make it in Great Britain Challenge, the competition element of the campaign, are preparing to name their chosen finalists.

The Challenge was launched earlier this year, and was open to inventors, manufacturers, engineers, designers, business of all sizes, young people and the general public.

Finalists will have their creations displayed publicly, alongside 40 chosen exhibitors such as Mars, McLaren, Coca-Cola, Axon Automotive Ltd and Ceravision.

This was posted in Bdaily's Members' News section by Tom Keighley .