Partner Article

Readysalted get responsive

So recently the hot topic of the digital design world has been the development of responsive websites and for those of you who don’t know much about it/would like to learn more here is Readysalted’s Responsive web design crash course:

What is responsive design?
It is the new and improved way of designing websites that will change the face of the Internet as we currently know it. It involves dynamic design, so that regardless of how you are viewing a responsive site it is optimised; with the text, images and layout of the website adapting to any device (existing and future). So Whether on a desktop computer, a laptop or a smart phone, so your site is always a perfect fit.

Do I really need it?
Yes you do, this type of design will overtake other methods of mobile Internet that we currently use (e.g. apps and simple mobile site). To keep your business ahead of the competition you need to move with the times and develop the most successful ways to reach your customer. Responsive design is user friendly and allows you to communicate your message clearly and maintain a strong customer focus.

But don’t just take our word for it let’s take a look at the facts:
Research reveals that companies that optimise their mobile web content outperform those that don’t by 80% and that responsive web design improves brand awareness and increases repeat visitors to a website by 55%.*

SMARTPHONE OWNERSHIP

Smartphone penetration is currently at around half of the country’s adult population, potentially meaning that a staggering half of all shoppers could access retailers and brands through a mobile. This is a massive marketing channel that should not be overlooked.*

BROWSING

Over half of all smartphone owners are now using their smartphones to access websites, reaffirming for retailers the importance of making their sites optimised for mobile shoppers.*

How can Readysalted help?
At Readysalted we specialise in designing responsive websites. We will create a site for you that is dynamic in appearance and functionality, so that you to communicate your brand image effectively, allowing your company to maintain its customer focus. The site will be totally optimised to work on any device, after all your computer doesn’t just sit at your desk anymore.

To find out more, take a little look at our site: http://www.readysalted.co.uk/getcreative/responsive/

This was posted in Bdaily's Members' News section by Simon Honeywood .