Partner Article

Geneva-10 Reasons to have a Social media campaign

Social media is one of the most widely used techniques for busineses to communicate with the public and get out their products/ services. It is also one of Genevas most used services. Here is 10 reasons why it is important to have a social media campaign.

1) Social Media is a simple way of getting your message, service and brand out to journalists on platforms such as Twitter and Facebook.

2) 50% of active users log into Facebook each day. This means at least 175m users every 24 hours.

3) Facebook is where the game is played e.g. Customers can discover products and businesses very simply. Google is where the ball is knocked over the line (ie. close the sale when people do a search)

4) Consumer reviews are significantly more trusted - nearly 12 times more - than descriptions that come from manufacturers.

5) Social media is a great way to seed promotions & discounts to drive urgent sales.

6) Lets people who are checking their Hotmail/Yahoo email accounts promote messages to your fan base.

7) Having 1000’s of Facebook fans is like having a virtual sales team that become brand ambassadors, promoting and sharing your products or services for no cost.

8) Social media is ideal for brand reputation management. Allows a platform to release official statements.

9) You can integrate your online store so your users never have to leave Facebook.

10) Facebook advertising is still underutilised, so the cost per click is a fraction of Google costs.

This was posted in Bdaily's Members' News section by Geneva Digital Group .