Partner Article

Here’s the thing…..

I’m just about to leave for Wimbledon this morning and I ring to book a taxi. Since making the call I’ve been trying to remember when I last heard such a miserable, unwelcoming voice on the telephone.

Here’s the thing - you’ve heard the expression “You never get a 2nd chance to make a 1st impression“, you know how much you appreciate it when you get a nice greeting when you walk in a restaurant, a store, or make a phone call to some business or other and yet so many businesses fail to do the most simple yet one of the most important things - ensure their front line people know how to make a customer/ client feel welcome and valued. It costs nothing.

(I’ll ring another taxi firm next time.)

This was posted in Bdaily's Members' News section by Austen Hempstead .

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