Member Article

John Lewis gift wrap stores in Olympic celebration

John Lewis has gift wrapped four of its stores in giant banners to celebrate the Olympics.

Stores in Stratford, Cardiff and Sheffield were decked out with patriotic banners, celebrating the start of the games.

Abseilers fixed panels of the wrap around John Lewis Oxford Street, while John Lewis Stratford City revealed two large vinyl stickers each side of the shop overlooking the Olympic Park.

The vinyls at Stratford continue the theme of John Lewis’s latest print advertising campaign, by creating an image of a gold medal made up of products sold by the retailer.

An 80 ft image of Team GB athlete Tom Daley is on display across the front of John Lewis Cardiff, while shoppers at the Sheffield store were greeted by a 40 ft image of Jessica Ennis.

Nat Wakely, Director of Selling Operations, John Lewis said: “London 2012 is a once in a lifetime sporting event and we are immensely proud to be a sponsor and to be able to demonstrate our support in such a spectacular way. We backed the original London 2012 bid and it has been a fantastic journey to get to this point.

“The campaign to wrap and vinyl four of our shops further cements our commitment to the Games and is our way of getting behind Team GB and Paralympics GB.”

This was posted in Bdaily's Members' News section by Tom Keighley .