Member Article

BERKELEY PR NOMINATED FOR BEST PR CAMPAIGN AWARD

Berkeley PR is delighted to announce that it has been shortlistedfor the “best public relations campaign” category inthis year’s prestigious B2B Marketing Awards 2012.

The agencyhas been shortlistedforits pan-European influencer campaign to transform business attitudes to information, conducted for its client Iron Mountain.

In the face of growing international concern about the number of data breaches taking place, the high profile PR campaign aimed to raise awareness among business leaders of the urgent need to protect and make the most of information.

The campaign included the creation of Europe’s first ‘Information Risk Maturity Index’, which revealed just how exposed most firms were. It also saw thelaunch of the global concept of Corporate Information Responsibility.

An international press summit held in La Bolsa de Madrid in March 2012 brought experts, analysts and journalists together to discuss the issues uncovered by the research and explore opportunities for action.

To date, the campaign has secured more than 250 items of media coverage, including articles in the Financial Times, the Times and Bloomberg as well as leading European business publications.

Commenting on the nomination, Paul Stallard, director at Berkeley PR, said:

“Everyone at Berkeley PR is passionate about this campaign and we are thrilled to see its success recognised withthis prestigious award nomination. We have a long standing relationship with Iron Mountain and we are delighted to be delivering world class coverage for the companyand helping it to transform business attitudes towards data protection and information risk.“

The B2B Marketing Awards ceremony will be held on November 22 at Armoury House, home to the Honourable Artillery Company.

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About Berkeley PR

Berkeley PR is a passionate believer in the ancient art of storytelling – in the digital age. The agency helps digital, technology and consumer companies get the recognition they deserve, both online and offline. With offices in London and Reading and an international capability spanning Europe, North America and Asia-Pac, Berkeley PR creates highly newsworthy ideas that grab attention and drive action. The consultancy’s approach to measurement and ethos of challenging conventional thinking has made Berkeley PR an indispensable partner for its mix of partners that include world famous, niche and specialist brands. Notable technology clients include Kaspersky Lab, Iron Mountain, NETGEAR and Tradedoubler. The business today employs a talented team of 42.

This was posted in Bdaily's Members' News section by Monetate .