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Mobeus videos are a You Tube sensation

A SOCIAL media savvy father and son have helped a North East jeweller’s become a You Tube hit.

More than half-a-million people across the world have viewed the videos posted by Mobeus Jewellers which explain how to craft precious metals into works of art.

The Hartlepool-based business started posting the videos after the owner’s son enrolled for a media production degree at Northumbria University.

And they are helping Mobeus secure orders for bespoke jewellery and artworks from customers far beyond its traditional base.

Mobeus owner Mark Lloyd explained: “We decided to post the videos after my son Elliott started his degree and needed to make some commercial videos.

“He shot some simple ‘how to’ films showing the process of metalwork and crafting silver and gold into jewellery. I had no idea they would be so successful, but they have really taken off, particularly in the United States.

“Mobeus has always had a strong online presence and it has been a great way of directing people to our website where they can see our full range or commission a unique item of jewellery.

“One of the more bizarre commissions we had from the videos was from a man in Oxfordshire who wanted a series ‘Tears of Joy’ branded neck-chokers, bangles and padlocks. We were happy to help!”

Mobeus has posted 16 ‘how to’ videos on its own You Tube page, including a demonstration of how Mark made a mechanical silver lily, which is now displayed near the famous Silver Swan in the Bowes Museum.

But by far the most popular clip – having been viewed more than 200,000 times - is one which explains how Mark made two new wedding rings from scrap gold.

Mark’s 21-year-old son Elliott, who recently graduated with a BA (Hons) in Media Production added: “I just wanted to shoot some videos to help with my degree and generate some online presence. They are all shot on a simple video camera and Final Cut Pro editing software.”

The 21-year-old, who hopes to pursue a career in documentary film-making after travelling to South East Asia later this year, added: “I’m really proud that they have become so successful, we’re getting several thousand hits a day at the moment.

“It seems to be something that has caught people’s imaginations. I think people are interested in making their own jewellery especially melting down scrap gold to make new items.”

Mark, who is also a talented musician, has accompanied each of the videos with compositions from his bands NEEB and Box. You can view all of the Mobeus videos online at http://bit.ly/PLUB6H

This was posted in Bdaily's Members' News section by Publicity Seekers PR .

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