Partner Article

Madhouse demonstrates a new approach

Award winning marketing agency, Madhouse Associates has been handed a new brief from local charity, Bury Hospice following a four-way pitch.

The Manchester outfit impressed the hospice with its collaborative approach, and has been tasked with creating a new brand identity for the organisation. The agency’s planning department has already begun working with internal ambassadors to conduct research that will feed into the strategic process.

Jacqui Comber, chief executive at Bury Hospice stated, “Madhouse stood out from the other agencies we saw due to their collaborative approach to the brief and the immediate rapport with my internal team. They also made it clear from the start that they wanted to work closely with us in order to ensure any concepts met our requirements.”

Peter Craven, joint managing director of Madhouse Associates added, “Everyone in the agency is pleased to be working on this account as it’s a project that is close to many of our hearts. Our pitching process in this instance was designed to demonstrate to Jacqui and her team the agency’s way of thinking and how it could help the hospice raise its profile to assist its fundraising efforts.”

For more information on Madhouse Associates and to view previous work, visit www.madhouseassociates.com.

This was posted in Bdaily's Members' News section by Ben Ormsby .