Partner Article

What stationery to print first in business

Starting up in business is usually a mixture of excitement, anxiety and confusion. Whilst treading the entrepreneurial path is always going to be a roller coaster experience; frequently it is confusion that causes the biggest problem.
Once the marketing aspect has been addressed – which will be ongoing, the next problem that hits the budding business enthusiast is how much printing needs to be done. You begin to realise that ‘digital doesn’t fit all’ and you need stuff on good old hard copy. What, when, how and where to begin tumbles through the mind. Are business cards a waste of time? Do you need letterheads and memos?
One of the things to remember is that written communications still drive around 90% of business conversations. You only have to look around an average office and you will see what I mean. There is usually a sea of letters, directives, different communications, statements and invoices, all stacked in various piles. These various bits of paper may well be necessary in their own time and some of them will be dictated by the individual needs and style of your company and how it works. If you are a start-up, you won’t be able to afford everything all at once, however well you want to project your company image. On the subject of image, like it or not, this is seen as everything nowadays and it’s as well to give this some serious thought. Your stationary is seen by all who interact with your business. Do you really want to make the best impression with prospective customers at the point of introduction? Interestingly the smallest item, the handy business card in your pocket, is the one that makes the greatest impact. It is the basis of many of your business connections and yet, to the detriment of many a business, is often ignored. Don’t they have any dignity? If your business cards look cheap or have been done in a hasty DIY manner, prospective customers and contacts may not listen or care what you have to say or sell. An inkjet printer churning out your cards will hardly look good in terms of protecting your brand. Where is the respect for your company? If you can’t be bothered then why should prospective clientele? A good printing company that offers digital printing should be able to cope with a slim budget and deliver quality goods. You may be a small company but you can make a big impression.
Well designed business cards can be your sales pitch, draw attention to you and be right by your side in offering the grandest introduction. They also neatly contain all your contact information on a sturdy piece of card that slips easily into a wallet, purse or pocket. Think about it.
Visit CardsMadeEasy website for more information on business cards printing.

This was posted in Bdaily's Members' News section by Neil Forrest .