Partner Article

Jam company wins listing with Tesco

Press release

September 2012

PREMIUM JAM COMPANY BASED ON OLD FAMILY RECIPE WINS LISTING WITH TESCO

A company making a range of unique premium fruit preserves has won a listing with Tesco.

Mammy Jamia’s, launched by husband and wife Andrew and Sajmira Cairns a year ago, is being stocked in 300 Tesco stores.

It is the latest listing following a remarkable 12 months which has also seen the young brand win listings with Sainsbury’s, Waitrose and Ocado.

Tesco is stocking three of the company’s preserves – Fig, Pear and Rhubarb. The Rhubarb preserve has been developed exclusively for Tesco. Sainsbury’s, Waitrose and Ocado stock Mammy Jamia’s Fig, Pear and Apple preserves.

There are currently seven jams in the range with other varieties consisting of Greengage, Plum and Quince.

All of the jams are based on an original recipe passed down through the family of Sajmira’s Albanian mother, hence the name Mammy Jamia.

Andrew Cairns said: ’We have been thrilled by the response we have had from Tesco and the other multiples. They all seem to like the fact we are bringing some unique products to the premium preserves category.

‘We’re hoping to transform the jam market by introducing new and unusual flavours. We think people are ready to move away from traditional strawberry and raspberry jam flavours and try something different with their toast, cheese or even yoghurt.

’We have a number of product development plans in the pipeline and will be supporting our listings with national PR, development of our website and social media activity.

‘We will also be looking at potential investment into the brand to enable us to kick on from our successful first year.’

Initially the couple had 600 jars of jams made which sold out over six consecutive Saturdays on a stall in their local indoor food hall in Cheshire. Buoyed by their early success, the couple sent off samples to a number of supermarkets with Sainsbury’s being the first to make contact and give the brand a listing in 216 stores. Subsequently, it also won over Waitrose which stocks the jams in 150 outlets.

In its first year of trading Mammy Jamia’s sold 103,000 jars and had a turnover of £250,000.

The jams are manufactured and distributed by Kent-based Opies, one of the UK’s oldest private family-owned food companies.

The 340g jars retail at £2.39.

Press enquiries and images: Lucy Mason: lucy@masonmedia.co.uk. Tel: 0151 239 5050 and mobile 07903 197402.

www.mammyjamias.co.uk

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