Partner Article

100 Flash Mobs in 50 Days

Two young entrepreneurs from the North East have set themselves a huge task to push theatre to young people in Great Britain.

Overcoming Theatre was founded by Daniel Middlewood and Conor Lowson, both 20, who spotted a gap in the market and an opportunity to bring taught drama and theatre to life. The pair received funding and support to start their business after winning the Business and Enterprise Challenge at Newcastle College, and have enlisted the help of Urban River who designed their brand and website which is launching on 4th October.

Daniel lives in Newcastle and has been acting since he was 4 years old. He has a great passion for theatre and believes that this campaign can reach out to many people who have not experienced or been involved in the theatre before.

“We truly believe that doing 100 flash mobs in 50 consecutive days across Great Britain will inspire people, particularly the younger generations, to pass aside the stigma that is often attached to theatre and gain support for acting and drama.”

Conor, who discovered his love of acting through GCSE drama also shares this view with Daniel and adds: “there is a negative stereotype towards theatre which is causing a disinterest in the art because of what people will think of them if they take part. These flash mobs will give people the chance to see theatre in a new light.”

The flash mobs will start on 24th February and run until 14th April, taking place in schools and public places up and down the country and aim to give people the chance to see Contemporary theatre.

“We want to show everyone how fun theatre can be and that it equips young people with the skills and confidence to get a job and exceed in life” Daniel concluded.

If any educational institutions, shopping centres and public places would like to get involved, visit www.overcomingtheatre.com and find Overcoming Theatre on Facebook and Twitter.

This was posted in Bdaily's Members' News section by Hannah Mattinson .