Partner Article

Brand association: the Wonga move

Yesterday Newcastle United announced that controversial pay-day loans company, Wonga would adorn the front of the player’s shirts. MPs have condemned the move, suggesting the club, and the North East, can ill afford association with such a business.

Forget the club for a moment; would you buy a shirt with Wonga on it?

This was posted in Bdaily's Members' News section by Tom Keighley .