Partner Article
Brand association: the Wonga move
Yesterday Newcastle United announced that controversial pay-day loans company, Wonga would adorn the front of the player’s shirts. MPs have condemned the move, suggesting the club, and the North East, can ill afford association with such a business.
Forget the club for a moment; would you buy a shirt with Wonga on it?
This was posted in Bdaily's Members' News section by Tom Keighley .
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