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Offer for Bdaily customers from Own My IP

An exclusive offer for Bdaily members. Sign Up here.

If you are a new or established business and you are buying creative work such as websites, brands, illustrations, written copy, music or photographs, securing therights to this work is of high value and importance. This is because it could leave you and your brand open to risk and issues in the future and Own My IP aims to solve and address this key issue.

Own My IP is an online system that facilitates a fast, secure online transfer ofcopyright between creators and buyers of creative work. It allows both parties toeither request the assignment of or assign the copyrights to work, website, designs etc., the rights of which are transferred between an agency and a brand. The resultis a formalised and transparent way to track IP transfer and ownership.

The risks of not securing IP ownership are clear; the single biggest risk to abusiness, in IP terms, is not owning the rights to their own brand (logo, visuals,packaging, website, copy, even product design). Proof of ownership is not alwaysclearly de?ned; copyright assignment is often not transferred formally from creatorto client which can result in content being re-used or repurposed later by otherbrands.

Standard Contracts May Not Be Enough

Many companies believe that their standard contracts are fulsome enough toprotect their intellectual property but we believe this is often not the case and whatmany companies ?nd is the terminology written into standard engagement contracts is not speci?c enough about the types of IP being created and the processof transference. The reality is that standard contracts aren’t always enough toensure IP is protected.

In the event of any dispute, it is extremely helpful to have clear proof of ownership,and evidence that copyright to your creative work have been assigned by an agencyto a client, or by a freelancer to an agency/client. Own My IP has been designed toexpedite this:

How Own My IP works:

1. The agency / freelancer transfers the rights to a piece of work to the brand(or a freelancer transfers rights to an agency. Either party can initiate this:the brand can request the transfer, or the creator of the work (agency orfreelancer) can transfer rights without a request. The creator of the work can include notes in the agreement to specify terms of the transfer

2. The recipient of the rights accepts the transfer, and agrees ownership of the rights

3. Both sides have access to the transfer agreement, which is stored within thesystem to help protect against disputes over copyright.The agreement is paid for by whichever party initiates the process, using pre-paid credits. The whole process is simple to use and affordable, and provides clarity onrights ownership between two parties. Since you are a valued member and reader of Bdaily, we are offering you the chance to Sign up to Own My IP and receive three free credits to use the service and see for yourself how fast, online and hassle free it truly is.

This was posted in Bdaily's Members' News section by Craig Olugbode .