Partner Article

Want more customers? Online Marketing is the way

Let’s face it, advertising is one of the most important parts of any business – communicating your message to existing customers, as well as those you would like to purchase your products or services.

The current economic climate is forcing businesses to fight harder than ever to compete, and one way to ensure that you have the winning edge over your competitors is by executing a thorough online marketing plan. That is if you have an online marketing plan!

The most important cog in the online marketing machine has to be your website. Not only is it imperative that you have a professional looking website that portrays a positive image of your company, it is vital that you have a good online presence if you are to succeed.

A high percentage of UK web users use the major search engines such as Google, Yahoo! and Bing to search for the products and services they require. What good is it having a website if it isn’t being found on the search engines? The answer – it isn’t! It is therefore hugely important that, as part of your online marketing plan, you take into account search engine optimisation (SEO).

What is SEO and why is it so important? SEO is the process of improving the visibility of a website or web page in a search engine’s “natural” or “organic” search results. The higher up the search results your website appears, the more visibility your company has. The more visibility, the more clicks through to your website. The more clicks, the more visitors and potentially sales!

There are also many other aspects of online marketing to consider moving forward which will further increase your online presence. Social Media has been the topic of conversation between business owners for some time now. Social Media platforms such as Facebook, Twitter and LinkedIn are great sources of traffic which can be drive to your website.

If you already have an online marketing plan it is advisable to review to ensure that you are doing everything you can to improve your online presence. If you don’t have an online marketing plan there is no time to waste, so you best get to work

This was posted in Bdaily's Members' News section by Myk Baxter Marketing Ltd .