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Newcastle Business School, Northumbria Univeristy, Marketing experts rewarded

Two Northumbria University academics have received prestigious awards for their marketing research.

Dr Raffaele Filieri and Dr Zhibin Lin, both Senior Lecturers at Newcastle Business School, won prizes at the annual Academy of Marketing Conference, the UK’s largest marketing conference.

Programme Leader of Marketing, Travel and Tourism Management, Dr Filieri, received the accolade of Best Conference Paper Award – chosen out of more than 400 research papers submitted by his peers – for his research that investigated the factors that influence online consumers’ decisions to purchase an item.

The research found that, although online word-of-mouth has some influence on consumers, the ranking of a product and the quality of the information provided have most impact on the decision to buy.

Dr Lin received Best Paper in Track in the International Marketing category for his study examining how firms target international markets in order to expand.

Dr Lin, Senior Lecturer in Marketing Travel and Tourism Management, said: “Our study suggested that export marketers can be better off if they integrate experience-based approaches to target market selection with systematic approaches such as transaction cost analysis in their global expansion decision-making process.”

The Academy of Marketing is a learned society that caters for marketing researchers, educators and professionals. It aims to advance Marketing as a rounded discipline and profession. This year’s conference, entitled Marketing: catching the technology wave, was hosted by the University of Southampton’s School of Management this summer.Dr Filieri said “This is a great achievement especially as I’m just at the beginning of my career of researcher. This reward has increased my self-confidence and I am particularly thankful to Northumbria University and Newcastle Business School for the support I have recieved for my research”.

This was posted in Bdaily's Members' News section by Newcastle Business School Marketing .