Partner Article

Face On Asian Fast Track: Opening Hong

15 October, 2012, London, New York, Hong Kong, Singapore: Face, the strategic research agency delivering social intelligence for brands, is delighted to announce the opening of two new offices in Singapore and Hong Kong. Following steadily increasing work with clients across India and Asia-Pacific, Face is opening offices in both Singapore and in Hong Kong, in order to continue servicing its growing client base in the region. Daniel Tompsett, previously Commercial Director for the UK and U.S, is moving to Hong Kong from where he will be based while setting up the regional offices. The Hong Kong office will be located in Wan Chai. The move sees Daniel taking on the role of Global Commercial Director. Daniel will be responsible for recruiting and growing the new teams in both Hong Kong and Singapore, while continuing to support the global client base and driving the expanding commercial opportunities in the region. Daniel comments: “I am very excited about this new opportunity for both Face and myself to drive our growth in the Asia-Pacific region. We will be looking at quickly establishing a world-class team focused on using a mix of real-time data, qualitative research and smart thinking to deliver social intelligence for brands. The team will consist of a mix of experienced researchers, co-creation consultants, community managers, social media analysts and technologists.” Andrew Needham, founding partner and CEO of Face, says, “Moving into the Asia-Pacific markets is a crucial part of the Face growth strategy. We have found our skill-sets and strategic insights increasingly in demand in China, Indonesia and India by global clients because we bring something different to the traditional focus group approach to qualitative research. Therefore, setting up offices in Hong Kong and Singapore is a natural first step in order to be closer to our clients’ local markets. I am delighted that Daniel Tompsett, with a successful commercial background, has agreed to set up and lead the offices and grow the Asia-Pacific operations. Daniel has a long background in social media intelligence and research, working with clients such as Reckitt Benckiser, Coca-Cola, Danone and Google”. Ends Notes to Editors: About Face www.facegroup.com Face is a strategic research agency We deliver social intelligence for brands by combining real time data and qualitative research with smart thinking Face is a unique mix of researchers, planners, co-creation consultants, brand strategists, technologists and social media experts based in London, New York, Hong Kong & Singapore. Face work with Coca Cola, Google, HSBC, O2, and Reckitt Benckiser amongst others. Face is part of the Cello Group, who have annualised revenue in excess of £125m, annualised operating income in excess of £60m and employs 1000 professional staff. For further information, please contact: Andrew Needham, CEO & Founding Partner, Face E: andrew.needham@facegroup.com T: 0207 8746599

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