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Michael McMeekin

Member Article

New staff, new business, new customers

Northern Counties Insurance Brokers of Low Fell, Gateshead has seen their commercial client base grow despite the economic downturn. In the past 24 months they have won new clients throughout the North East and nationwide and have employed 5 new staff to help with increased demand for their insurance services.

Mark Burdett, Sales & Marketing Director of Northern Counties said “It is human nature to want something better than you currently have and for us this has meant more businesses approaching us to review their insurances. Working with Arrow Sales has resulted in all staff being able to listen to and understand clients’ needs and use their expertise and knowledge to offer tailored advice with the aim of getting clients both the best cover and best price on the market. “

Mark and Michael McMeekin of Arrow Sales carried out a series of one to one meetings with the ultimate aim of growing the business by constantly exceeding customers’ needs. Mark added, “Price is clearly important when it comes to buying insurance and our exclusive facilities allow us to be extremely competitive. More than that though, getting another point of view from Arrow Sales has allowed us to understand the ever changing needs of clients’ so they get the advice, cover and service they need. That combined with excellent rates is proving to be very popular with businesses seeking great value. “

Michael McMeekin said “In today’s world of the need for fast results it was refreshing to work with a company that was prepared to not only look at the short term but focus on the medium and long term needs to grow their business. Mark reviewed his current successful sales approach and looked at ways to improve it.

He looked at it from the customer’s point of view and changed his sales approach so that the customer was the main focus. This resulted in his sales team better understanding their requirements and delivering a solution and a service that was a great fit for his customers.

Northern Counties Insurance now certainly understands their customers’ needs and finds the best solution for them“

For more information on Northern Counties Insurance take a look at or give them a call on 0800 046 1446 and mention Bdaily

For more information on Arrow Sales take a look at or give them a call on 0191 2267366 and mention Bdaily

This was posted in Bdaily's Members' News section by Michael McMeekin .

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