Tom Keighley

One man's marketing mission

Bdaily is gearing up for the upcoming ‘Marketing: the art of’ event, and in the run up we’ve talked with some of the key speakers who are set to deliver their take on marketing in 2012.

A lot of Bdaily readers will know the inimitable Geoff Ramm, a marketing speaker with such a pedigree that he is frequently in demand across the globe to fire up business audiences.

Geoff is set to take to the stage in his own part of the world, as he will deliver his OMG moments at ‘Marketing: the art of’ at Newcastle’s Tyneside cinema on November 20.

Although you will need to attend the event to find out just what Geoff means by ‘OMG’, we can say that his session will detail some of the most impressive examples of marketing techniques from the world over.

He said: “I’m going share with people some of the brilliant examples of marketing that have taken my breath away. “It’s those moments that stop you in your tracks, whether its the smaller entrepreneurs or the corporates.

“I’m going to be talking a lot about pieces I’ve seen in South Africa, because it seems to a place that’s full of ideas, and they’re doing some really unique outdoor marketing.”

Geoff is set to demonstrate how such marketing ideas can provide a healthy return on investment, citing a number of case studies from the business world and his own personal experience in working with marketing teams across the world.

“We’ve had a summer full of great marketing ideas at home with the Olympics, so I’ll be drawing on some of them too.

“This event is a chance for me to hone in on some local examples too, as there’s a lot of great stuff going on in the North East. “Some marketing makes you stop and think, some has you laughing in the aisles, and we’re going to explore why there’s more to having your brand on the back of a bus.”

As former marketing man for Springfield Motor Group, Geoff developed the idea of projecting a “bat signal” for the car dealer into the North East skies, and this is just one of the ideas brimming forth from the man.

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