Randstad
Signs Express Newcastle

Member Article

As Seen On TV

On average, people are being bombarded with over 10,000 visual advertising and promotional messages per day. While 80% of marketing campaigns are simply visual, how do you know if your message is getting through to your audience?

Trying to relate your message by telling a story is one way but how do you do that effectively through the media of vehicle livery. We know that the audience is out there because results from a 3M study on the power of vehicle advertising show that 3,000 people see a busy vehicle on the road every hour during the day. The versatility of vehicle graphics means your transport can be transformed and your business can benefit from their power to communicate a brand and generate sales.

We applied wraps to three cars for a firm of solicitors in Gosforth, each wrap being in the same style but advertising a different aspect of their services on each one with simple and inviting images, a little bit like a story board. The result, an increase in website hits of 34% within one month of the wraps being applied.

A firm in Cramlington wanted to advertise there innovative product for vehicle fuel system treatment which had previously been seen on a popular TV motoring programme. So the livery was linked to the endorsement provided by the TV programme using an image of one of the stars of the show. The resulting livery is able to say so much more because people can relate to the TV programme, even remember the episode in which the product was featured, and the company can gain confidence in their product through the TV endorsement.

From my experience if a brand’s story is compelling then people will stop and take notice, and because we are being bombarded by so much visual advertising we have to become ever more inventive in how we communicate our brand and sales campaigns. The challenge for us is always to produce a vehicle livery that people find visually appealing, that they want to talk about and tell others what they have seen and so gaining an enthused, unpaid sales force, but that’s a story for another day.

This was posted in Bdaily's Members' News section by Signs Express Newcastle .

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