Member Article

Russian Company Sits Up and Listens

A north east company is forging links with Russia with the help of Pulse Creative Marketing.

Current Thinking Assistive Learning based in Sunderland, manufacture infra red and induction loop amplifiers for the hard of hearing. They recently attended the PLASA 2012 expo at Earls Court in London which is a key exhibition for the industry. Steve Binks, chief executive at Current Thinking, said: “It was important for us to have a strong presence at the exhibition and clear messages for our potential customers. We had brochures that were dated and didn’t send out the message we wanted – that’s when we contacted Pulse for help.”

Following a marketing review with Paul Finch at Pulse, a new corporate brochure was developed highlighting the full range of products along with new business cards and banner stand graphics. Paul Finch, manager at Pulse said: “The market place that Current Thinking work in is very specialised and as such, the marketing needs to reflect this. Working closely with them we achieved the right look, feel and message for Current Thinking.”

Steve Binks added: “The support we received from Pulse Creative Marketing was fantastic. They developed an eye catching and professional brochure for us to use at the exhibition and give out to our customers. This has already helped us secure work from a Russian company and obtain an enquiry from another company in France.”

Pulse Creative Marketing offers a FREE Marketing Review where you can discuss your marketing requirements with no obligation. There may even be funding available to help you with any marketing work that you decide to proceed with. For more information please call 0191 516 6071 or visit www.pulsecreativemarketing.co.uk

This was posted in Bdaily's Members' News section by Pulse Creative Marketing .