Partner Article

Keep Marketing costs low by choosing promotional flyers

Getting your company, services or products noticed doesn’t have to mean investing in an expensive advertising campaign. By choosing promotional flyers you will be able to reach your target audience in a creative and effective way, without the hefty costs.

Using flyers is a very popular way to promote a business or inform current and potential customers of a new product, service or seasonal discount offer. Flyers can be used and distributed in a wide selection of ways from on your stand at an exhibition, added to your other standard mail outs such as a magazine or monthly newsletter or even sent out individually on their own. What’s more, flyers can be used by any kind of company regardless of their size and industry. Flyers may have a reasonably low response rate; however, if you get the design, included information and distribution just right, a promotional flyer can be a really effective way of getting your business information into the hands of your target audience.

Find out what works for you.

If you think that flyers could be a good marketing tool for you, spend some time thinking about how you want your flyer to look and feel and, in particular, what you want it to say. Start by choosing the best type of leaflet for you, looking at both the size and finish in particular. Flyer printing is available in a range of sizes, from A7 to A3 and can be printed both back and front, so think about how much information you have to include to begin with. Bear in mind how you will be using the flyer and how you are thinking of distributing as this will all affect the best size.

Get creative with design

It is worth remembering that flyer printing is extremely professional these days so your flyer can benefit from using great imagery such as photographs or specially drawn illustrations. You will no doubt have a target audience that you want to attract so bear this in mind when putting together your wording. You want to cover the important parts of your campaign, for example what you are selling and any pricing or discounts, but without writing too much as your audience will switch off. Remember to give your reader a reason for wanting to work with, or buy from, you and make sure you add a strong call to action so they are inspired to get in touch and know how.

With your designs finalized, make a plan for how you are going to distribute them once printed. You can post individually yourself or send with other mailings, place into magazines, put onto car windscreens, hand them out in public places or simply use them as part of a exhibition stand display. It will also be a good idea to track the success of your flyer campaign, using codes to quote when customers call or using a separate phone number. Noting down how much business came from the campaign can help you discover its effectiveness and perhaps give you even better ideas on size, design and distribution for your next campaign.

AUTHOR BIO: Emily Hall has worked in marketing and communications for many years and believes that some of the simplest marketing ideas are still the best. When not up to her ears in mail shots and flyer printing, Emily writes regularly on advertising ideas for a range of business websites and blogs.

This was posted in Bdaily's Members' News section by Emily hall .