Member Article

DLG sign £730k exclusive Rich Media Text agreement

Texting’s 20th anniversary sees DLG signing £730k exclusive Rich Media Text agreement with Digitonic New platform will “revolutionise” digital text market

Twenty years on from the launch of texting, Data Locator Group (DLG), the UK’s largest consumer lifestyle data provider, has entered into a £730k exclusive agreement with Glasgow-based mobile marketing agency, Digitonic, to pioneer the use of Rich Media Text (RMT) marketing throughout the UK.

Rich Media Texting allows brands to establish greater engagement with customers by making their experience both interactive and more exciting while at the same time developing greater knowledge of how customers react to the texts they receive. Costing little more than a standard text message, companies can now send their TV commercials, image and audio via a text message.

Dave Craft, Group Sales Director at DLG said: “Research shows that mobile users sent more than 150 billion messages last year – which is a significant increase on the previous year. With Rich Media Texting the opportunities for engaging with customers and getting them to buy goods and services is hugely enhanced.

“We believe that Digitonic has captured a leading edge in this digital marketing platform of choice for 2013 and beyond, and we’ve entered into an exclusive agreement which we anticipate will revolutionise the digital text market and be snapped-up by our customers.”

Grant Fraser, Managing Director of Digitonic which already provides its RMT services to major retailers such as Blockbuster, said: “Rich Media Texting will play an increasingly important part of above-and-below-the-line marketing campaigns for brands of all sizes.

“Quality data is critical for all marketing initiatives and our partnership with a business that can supply the best possible opted-in consumer data to be used for Rich Media Texting campaigns is very exciting.

“Digitonic has developed a mobile marketing channel that really works and with DLG’s input, many more brands will be able to take advantage of the powerful benefits of Rich Media Texting,” he said.

ENDS

To sample the qualities of RMT, send an SMS to 64446 with the word “DLG” – and you’ll get an auto response with links to creative examples.

This was posted in Bdaily's Members' News section by Blueprint Media .