Kathy Heslop

Cart recovery expert Ve Interactive opens Chinese operation

With the balance of economic power in the global economy shifting south and east, emerging markets are fast becoming critical territories for business.

This time last year Ve Interactive opened its Brazilian office in the Latin American metropolis of Sao Paulo. A year on, this has grown from strength to strength and as a result - this January, has moved into bigger premises.

Now in 2013 the comapny is looking east. This week it opened its first office in Asia!

Ve China was launched in Shanghai this week, one of the most creative and technologically advanced cities in Asia. And it just so happens to be a huge centre of finance and commerce as well. ve Interactive has already received international acclaim as a basket abandonemnt and remarketing company, having built seven offices worldwide from Boston to Berlin in the three years since its inception. Establishing Ve China means that the company can now serve Chinese e-commerce clients more fully too.

With a strong team there, working alongside colleagues around the world, it can give exemplary service and ground support to the mainland, as well as oversee its expanding business in the country, and increase its cross-border commerce support there too.

Tailoring Ve’s basket abandonment and remarketing software & services to suit the dynamics of the Chinese e-commerce market will be the remit of Philipp Georgi who will head up the local team in Shanghai. A seasoned entrepreneur himself, Philipp originally took Axel Springer to China before founding Supersonic Ventures there.

A fluent Chinese speaker, Philipp will lead a team of local staff in Shanghai to bring Ve Interactive products and services to market in China, in what could become one of Ve Interactive’s largest international operations. The company already tracked £980.42 billion in attempted online transactions globally in 2012 and has a raft of industry awards to its name.

Explained Philipp: “The Chinese Internet economy is growing faster than anywhere in the world. However, it is vital to be based in the country, with Chinese staff interfacing with local clients here and that is what Ve Interactive can now fully provide.”

Back home, Nita Ho has been appointed Chinese Territory Operations Manager. Based in Ve Interactive’s London HQ, Nita will serve a key role in supporting the Shanghai office, with her own team providing Cantonese and Mandarin production & tech support, to enable them to integrate fully within Ve Interactive’s operation. This structure will also create additional business development opportunities:

“Nita’s team will also enable us to assist UK online clients who wish to commence doing business in China too,” explained Mark Hargreaves, Chief Operating officer, Ve Interactive UK. “Cross-border commerce is an area that we are already working in and with our Chinese operation now open, we can now include this as a seamless possibility for our clients too.”

To date Ve Interactive had been successfully serving Chinese clients from London and David Brown, Founder & CEO, Ve Interactive worldwide is delighted to now evolve this into a much larger opportunity:

“I am thrilled that we have attracted someone of Philipp’s caliber to lead Ve Interactive’s expansion into China,” he explains, “we are looking forward to working with his talented team in this exciting and fast-developing market. The Chinese believe that the number 8 is very lucky, so it’s a happy irony therefore that Ve China is our eighth operation worldwide! We therefore hope that this will bring the team there much good fortune in their operations going forward!”

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