Partner Article

Nurture Growth With Business Development Coaching

One of the UK’s experts in business development coaching and training has encouraged SMEs across the country to discover the benefits of sourcing business development coaching and training courses from outside of their business in 2013. Rainmaker Coaching has made these recommendations as it is revealed that the country-wide euphoria, which elevated business during the summer months due to the Olympics and other national events, is now wearing off. Businesses are in danger of slumping in both confidence and performance as the afterglow of holding a multinational, world-renowned event fades, and many firms are looking for ways in which they can grow their business’ revenues once more as the New Year gets underway.

The business development training from Rainmaker is not just a course on how to efficiently sell; it is a series of workshops giving the opportunity for businesses to discover how to take their firm to the next level in 2013, focusing their marketing efforts where it really counts and throwing off time restraints to induce real development across the entire company.

Rob Biggin, Managing Director of Rainmaker Coaching said, “Business development is about making everyone in your company aware of and focused on growing current customer accounts. So this is not just a job for the sales team or the CEO, it is one for the engineers, the surveyors, the project managers, the customer service team, etc. There are few activities that can turn 2013 into a super successful year better than a business development programme can.”

Rainmaker Coaching has helped businesses of all sizes and industries to implement a full programme that helps all parts of the organisation come together to grow revenues. While any business must make increase revenues to survive, the real task of a business development coach is work with the business teams to articulate a tangible vision for this progress and growth to be achievable and sustained. This work involves the teams in identifying high-potential current clients where the business has landed but not expanded. At the same time working out how to save time to re-invest in business development activities by determining what is and isn’t working for the business. Our business development workshops are designed to help clients build a strong foundation for the year ahead and after the session, additional support is always available by phone and email. Our expert coaches check in by telephone to ensure that the plans and changes they have implemented are being carried out and succeeding. Coaching of this type is an area often neglected by SMEs which means there is bags of potential to make definite headway, define a clear plan of action and see measureable results.“

Outsourcing business development coaching and training has numerous advantages over simply providing it in-house, the main one is that someone with an experienced and independent eye can decipher exactly which areas need improving without being swayed by inner loyalties. Bringing in an expert in business development training allows MDs and CEOs to better identify the opportunities which have the highest potential, as well as teaching all members of client facing staff how to develop strategies into action plans and ensure maximum profits. An outside professional can help to evaluate a business’ strongest areas in an unbiased manner, helping to develop the people skills and processes that together deliver better results.

Another advantage of bringing in a seasoned professional to assist in the coaching and training of all staff is that they take a more holistic view of the business. They will get the team to look at their skills, what knowledge they have of their clients, industry and issues, what motivational issues impact on them, what time demands and other environmental issues prevent successful business development today.

This was posted in Bdaily's Members' News section by Rebecca Appleton .