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Miranda Dobson

Bite Digital announces merger with eAZeMedia

Digital marketing agency, Bite Digital, is set to expand after announcing a merger with affiliate marketing specialist, eAZeMedia.

The Manchester-based company will rebrand as Bite Affiliate once the two companies join forces, and will offer a wide range of marketing expertise including SEO, digital marketing, mobile, social media and web design.

Now with further capabilities in affiliate marketing, the company will be able to offer clients a service through which businesses reward their affiliates for every customer or visitor they redirect.

This technique is often used for voucher code or cashback websites such as Groupon, Wowcher and Quidco.

Bite Digital, which boats locations in London, Bucharest and China, said it will benefit from eAZeMedia’s existing client base of organisations such as the Institute of Cancer Research and Capita.

Andy Guest, who will head up Bite Affiliate, commented: “The opportunity to work with such a well-established company like Bite Digital, with exceptionally talented people at the very top of their game, was one eAZeMedia could not pass on.

“The Bite Affiliate team and I are excited to be able to offer our services to Bite’s existing client-base[…] We’re looking forward to figuring out the challenges we’ll inevitably face along the way, as well as announcing a number of exciting new campaigns in the near future.”

Jason Cozens, managing director of Bite Digital, added: “Over the last 17 years, I’ve experienced the online space evolve.

“Only three years ago, it was possible to build a business using a single channel approach such as investing in SEO or PPC, however the market is now mature and ubiquitous.

“In order to succeed businesses now need to be available to customers and touch them on all channels - a 360º approach is required.

“Bite Digital is continuing to invest in dedicated teams across a variety of key channels, to offer our customers an unrivaled integrated digital marketing solution.

“We are very excited to now include such experienced and successful af?liate marketing experts within our team.”

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