Partner Article

William Hill boosted see strong online performance

High street bookmaker William Hill has been boosted by strong online performance.

Online net revenue grew by 27% in the 14 weeks to January 1, as the firm’s mobile Sportsbook platform experienced a turnover more than 260% higher than in 2011.

Ralph Topping, Chief Executive of William Hill, commented: “Q4 delivered a strong end to an already good year in 2012. Performance was robust in Retail and profits continued to grow strongly in Online, with sporting results going in our favour in both channels.

“It was a pleasing end to an important year for William Hill, a year in which we have made substantial strategic progress.”

The company acquired Sportingbet’s online business in Australia and has integrated three of its US sports betting businesses that were acquired in 2012.

Operating profit for the 53 weeks of 2012 was expected to be around £330m.

This was posted in Bdaily's Members' News section by Tom Keighley .