Partner Article

Marks and Spencer launch "digital labs" team

Marks and Spencer has launched a “digital labs” division to lead innovation function in-store and online.

The new team will be lead by Kyle McGinn, previously of social commerce specialists Reevoo, and will trial new technologies, build prototypes and develop concepts for implementation at scale.

Laura Wade-Gery, executive director e-commerce multi-channel said: “Over the last 18 months we’ve really embraced digital experimentation - from being the first retailer to join Samsung’s Smart TV platform to the inclusion of Aurasma technology in our app.

“By strengthening our in-house expertise with a dedicated digital lab, we can move with even greater pace and deliver first to market technology and experiences for our customers.”

The team will work with the M&S in-house software engineering division on in-store technology, digital marketing and the use of digital platforms for employees.

John Oswald, business design lead at Fjord, commented: “Marks & Spencer’s launch of a digital lab further cements the belief we’ve long held; that retailers will use digital to strike out against their competition. Our mobiles and the increasing connectivity of our world are enabling people to shop in new ways and brands must innovate.

“Online is now intrinsic throughout the real world with customers in brick and mortar shops now using smartphones to do price checks, look up reviews, add items to gift registries or even purchase the item from another retailer and have it delivered to their home.

“We’re encouraged by the step Marks & Spencer has made and believe that the brands who do not follow suit will soon find digital technology ‘undoing’ their whole notion of commerce which will have serious repercussions throughout the high street.”

This was posted in Bdaily's Members' News section by Tom Keighley .