Broadway Cinema
Dynamax Technologies Ltd

Member Article

Making the world?s first Garden City greener

Located in the world?s first Garden City in Hertfordshire, UK- Letchworth?s Broadway Cinema decided to embrace greener communications using a digital signage solution provided by multimedia company, Review Systems and run by Dynamax?s cloud- based digital signage software.

The cinema uses three displays located in its lobby to advertise ticket prices, upcoming movies and opening times intermixed with third- party adverts of local businesses, scheduled and played in digitalsignage.NET. The content is created by Review Systems that also manages its delivery to the screens. The company is using Dynamax?s application since the beginning of 2012 to control its nation- wide advertising network that includes- besides cinema theaters- garden centres and motor dealerships across the UK.

Jonathan Brown, Managing Director at Review Systems said: ?After using digitalsignage.NET for the last 12 months we have found it to be the right content management solution for us, easy to install and use. The ability to schedule and play High Definition content was a must for our applications and it delivers on all levels.?

The company also manages the digital signage from the 80- year old Playhouse Cinema in Perth, Scotland using digitalsignage.NET by Dynamax.

Jonathan Brown added: ??I think cinemas have a particular advantage when it comes to advertising. They attract a large number of people on a regular basis that many other local businesses want to reach (think solicitors, colleges, restaurants etc). So selling advertising space on their screens isn?t just a natural decision for them but also a much easier move to make.?? And in this case, it?s all for a good cause.

The Letchworth Garden City Heritage Foundation, the organisation behind Broadway Cinema, reinvests all the money generated through advertising and the sale of cinema tickets back into the Garden City’s community and landscape.

Howard Smith, Founding Director of Dynamax said: ??It?s good to see digital signage used for a noble purpose. The Letchworth Foundation is the second charity in our portfolio of users that utilises the technology to generate money for their cause. This only comes to prove the versatility of digital signage in general, and of digitalsignage.NET in particular which can support single screen deployments as well as nation- wide advertising networks like Review Systems?.?? The other charity using digitalsignage.NET is British animal welfare organisation Blue Cross.

The two companies announce more news for the near future as Dynamax is preparing to release the latest version of digitalsignage.NET as part of its on-going development and improvement program.

This was posted in Bdaily's Members' News section by Dynamax Technologies Ltd .

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