Keith Newman

Member Article

Kennedy and the corporate mindset that works

Most smart businesses realise that when motivation is down, so is the level of productivity in the workplace. With so much uncertainty in the UK marketplace right now, due to high street brands falling in to administration and the ‘recession’, it is important now more than ever to engage staff and keep them motivated.

Specialist corporate entertainer, Kennedy has noticed a significant growth over the past four months in the amount of employee conferences and events he’s been asked to perform at. Businesses are using events as a way of recognising staff achievements with the aim of keeping staff feeling positive and motivated.

“It’s a unique way to really engage with staff on all levels, and to show them just how much they are appreciated by their management teams,” said Kennedy who works with the likes of Argos and Mercedes Benz.

Psychologists agree that a core need of the human race is significance. Significance is that feeling of being not only needed, but wanted and appreciated.

As a team of motivated people is so fundamental to an organisation’s success, more and more corporate businesses are looking to engage this type of psychological need. With more than ten years experience, Kennedy is finding himself in high demand all over the UK and beyond.

“It can be something as grand as adding an annual awards ceremony to your calendar, or as simple as adding a social element like entertainment at the end of a conference that you already host,” said Kennedy.

Kennedy has been working with HR Managers at organisations such as White Cross Vets and PC World and others over the past few months to engage their staff in a way that is innovative and unique.

“I’m told they hire me because they want to be seen as doing something special and different instead of the ‘same-old-stuff’ and because I perform a comedy psychological mind reading show they really get to tick a lot of the boxes – it doesn’t get much more unique.”

What’s more, according to research conducted by Kennedy and his team, the scale of the event does not seem to be an important factor.

“You may already have one conference per year, this doesn’t mean you need another big budget event to have the kind of impact we’re talking about. One large conference each year plus smaller more informal, lower budget meetings is enough to show you are doing ‘something’ to engage and develop your people.

“The benefits are huge, motivated people who will go that extra mile because you have shown that you care.”

For more information on Kennedy, his many solutions for engaging staff (and customers) and his psychological mind reading after dinner show visit

This was posted in Bdaily's Members' News section by Keith Newman .

Enjoy the read? Get Bdaily delivered.

Sign up to receive our popular North East morning email for free.

* Occasional offers & updates from selected Bdaily partners

Our Partners

Top Ten Most Read