First Milk calls in Brass

First Milk, the UK’s only major dairy company owned by British farmers, has appointed Leeds-based marketing communications agency Brass to support the company’s marketing and communications strategy as it rapidly grows and develops its business in the Foodservice and Out of Home markets.

Brass will be working with the First Milk Foodservice Division, which in the last six months has expanded with the appointment of a dedicated foodservice sales director, Rick Sanderson.

Paul McGann, managing partner at Brass said: “As a company 100% owned by British dairy farmers, as well as being a company focused on British quality and innovation, First Milk has a compelling story to tell. Our campaign creative will be built on Britishness, health, sustainability of the supply chain, and innovation. We will be integrating PR, advertising and direct mail to bring cut through and demonstrate a real point of difference for First Milk within the sector.”

The First Milk portfolio includes an expansive range of soft, block and regional cheeses, cream, butter, and milk, servicing a number of out of home markets including coffee shops, sandwich retailers, delivered wholesalers, and pizza manufacturers.

The company is also behind a number of award-winning cheese brands including The Lake District Cheese Co, Mull of Kintyre, Pembrokeshire and Isle of Arran.

David Young, marketing director at First Milk, said: “There’s never been a better time to reinforce our British farming story and the sustainability of our supply chain to out of home food and drink retailers.

“Our increased focus on the foodservice sector meant that this is an incredibly exciting chapter for First Milk. Brass demonstrated clear insight, and expert knowledge of our sector, and we are looking forward to the campaign getting underway.”

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