Member Article

Responsive Design: What is it?

You’ve heard designers and developers talk about it, but what exactly is responsive web design?

The online industry is still, relatively speaking, a very young one and by its very nature is constantly evolving and moving forward. This means that staying on top of current trends and innovations can be difficult, but is very important in ensuring your business is not left behind the competition.

The latest major innovation to hit the web has came in the last 12-18 months with the appearance of responsive design.

The huge rise of mobile devices such as Smartphone’s and tablets over the last few years has changed the way we, as users, surf the web. As our browsing habits change, so the websites we design must evolve to retain a great user experience. Basically, a website now needs to detect and respond to the device it is being viewed on.

Responsive design is when a website automatically adapts to the device your customers are using to view it. It also cuts out the need for making various bespoke websites depending on the device, which saves your company money and your design agency a lot of time.

All the websites Newcastle web agency Urban River creates are responsive. You can view examples of responsive design within our portfolio and if you would like to find out more call us on 0191 423 5688.

This was posted in Bdaily's Members' News section by Urban River .